A Practical Usability Study Framework Using the SUS and the Affinity Diagram: A Case Study on the Revised Online Roadshow Website
Leow Meng-Chew, Ong Lee-Yeng, Tan Jian-Yu · 2023
An Online Roadshow is a new model that serves the same goal as a physical roadshow. After the initial trial of the Online Roadshow website version 1.0, it was discovered that there were several aspects of the Online Roadshow website such as the website interface and functionality that might be improved. As a result, version 2.0 of the Online Roadshow website was built based on these enhancements. This study assessed the usability of the newly developed website using the proposed practical usability framework that combined the System Usability Scale (SUS) and one open-ended question, which was then analysed using the affinity diagrams. A total of 250 respondents completed the survey after experiencing the website. The result showed that the average SUS score of the new Online Roadshow website increased from 58.85 to 62.6. The overall analysis suggests that enhancements to version 1.0 using the same proposed pragmatic usability framework improves user experience.