Role of the Internet of Things (IoT) Applications in Business and Marketing
Ahmad Ayaz Amin, Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi · Advances in marketing, customer relationship management, and e-services book series · 2023
The realm of the internet of things (IoT) takes center stage in the 21st century world, showcasing its profound impact in homes, workplaces, and education. As businesses strive to remain competitive, the adoption of IoT infrastructure becomes imperative, unlocking the transformative potential of its pipeline, composed of essential components that drive a revolutionary marketing approach. By seamlessly integrating these elements, enterprises demonstrate unmatched marketing effectiveness, forging deeper connections with consumers while surpassing traditional strategies. This study emphasizes the symbiotic relationship between IoT technology and marketing, illuminating the limitless opportunities it presents for thriving in an interconnected era. A compelling case emerges for businesses to embrace IoT-driven marketing as a pivotal driver of success in an increasingly competitive market landscape.