THE IMPACT OF THE GROWING REACH OF MASS COMMUNICATION HAS ITS ADVANTAGES AND DISADVANTAGES: AN IN-DEPTH ANALYSIS.
Namesha Jashnani · PARIPEX-INDIAN JOURNAL OF RESEARCH · 2023
An attempt has been made to understand both the advantages and the disadvantages of the immense spread of information that has been spurted since the beginning of the twenty-first century. This is still growing and has been aided by technology, reducing the cost of spreading information and the instruments on which people can view it. There are checks that each country imposes concerning this medium to keep the negative effect minimum. The advantages are tremendous, but as in every situation, the negative impact has to be minimised. An attempt will be Research Question: made to understand the impact of the growing influence of mass communication on all sections of society. The phenomenal speed at which the internet is now available has led to the increasing influence of such types of communication. This is felt throughout the country, both urban and rural. How far it benefits its users is a question that will be researched in this paper. There are apparent disadvantages to this spread.