Development of Recommender Systems for Better Services and Products using Data Science
S. Padmapriya, R Thamizhamuthu, S. Jagadeesh, D. M. Kalai Selvi, M. Ahsan Shariff · 2023
Online social networking and e-commerce are becoming increasingly popular. Recommender Systems (RS) let users find relevant information from several possibilities. Internet applications currently need RS. This technology uses huge data to provide customized suggestions to improve customer happiness. Concerns and ideas help customers choose items. Sentiment Analysis (SA) may increase RS recommendation accuracy by improving user behaviour, views, and responses. RS solves information overload in information retrieval, but data sparsity remains a big problem. SA is notable for reading text and expressing user preferences. It helps E-Commerce to monitor product feedback and to understand what client wants and their preferences. This research presents a hybrid recommendation approach to increase RS accuracy and correctness. The hybrid approach beats standard models in several assessment criteria. Modern retailing businesses’ e-commerce operations are impossible without RSs. The content-based and context-aware techniques are hybridized for providing promising results. Content-based approaches connect consumers to new things based on prior ratings and activities. Create user profiles and classify it. Knowledge-based algorithms propose customized items with minimal use history. These systems use case-based recommendations or limitations to make recommendations. Finally, ensemble recommender systems combine data source prediction power.