PEMANFAATAN MACHINE LEARNING UNTUK PRICE OPTIMATION DENGAN MENGGUNAKAN MODEL ARTIFICIAL NEURAL NETWORK
Ike Kurniati, Sulistiawati Sulistiawati · JEIS Jurnal Elektro dan Informatika Swadharma · 2023
A company's marketing strategy is not just product development, broad distribution channels, and promotions, but also pricing that is attractive and affordable to consumers. PT Asia Garment, which is engaged in the garment accessories industry, determines the price by looking at the quality of the product, the efficient level of processing time, and the difficulty level of the process. Generally, errors in pricing cause production costs to not match the selling price, the selling prices are rarely reviewed even though the market is constantly changing, and selling prices are determined separately. The research purpose is to utilize machine learning to determine the optimum selling price using the Artificial Neural Network Model. As a result, the predictions can produce an output accuracy of 87%, which is satisfying accuracy.