Neural Node Matching for Multi-Target Cross Domain Recommendation
Wujiang Xu, Shaoshuai Li, Mingming Ha, Xiaobo Guo, Qiongxu Ma, Xiaolei Liu, Linxun Chen, Zhenfeng Zhu · 2023
Multi-Target Cross Domain Recommendation(CDR) has attracted a surge of interest recently, which intends to improve the recommendation performance in multiple domains (or systems) simultaneously. Most existing multi-target CDR frameworks primarily rely on the existence of the majority of overlapped users across domains. However, general practical CDR scenarios cannot meet the strictly overlapping requirements and only share a small margin of common users across domains. Additionally, the majority of users have quite a few historical behaviors in such small-overlapping CDR scenarios. To tackle the aforementioned issues, we propose a simple-yet-effective neural node matching based framework for more general CDR settings, i.e., only (few) partially overlapped users exist across domains and most overlapped as well as non-overlapped users do have sparse interactions. The present framework mainly contains two modules: (i) intra-to-inter node matching module, and (ii) intra node complementing module. Concretely, the first module conducts intra-knowledge fusion within each domain and subsequent inter-knowledge fusion across domains by fully connected user-user homogeneous graph information aggregating. By doing this, the knowledge of all users, especially the non-overlapping users, could be well extracted and transferred without relying heavily on overlapping users. The second module introduces user-item matching to complement the potential missing interactions for each user and correct his/her under-represented representations, especially for the users with observed sparse interactions. Essentially, companion objectives are also inserted into each module to guide the knowledge transferring procedures, which leads to positive effects on multiple domains simultaneously. Extensive experiments on four multi-target CDR tasks from both public and real-world large-scale financial industry datasets demonstrate the remarkable performance of our proposed approach. Our code is publicly available at the link: https://github.com/WujiangXu/NMCDRR.