The Impact of the Metaverse on Organizational Culture and Communication
K. K. Ramachandran, K. K. Lakshmi, J. Singh, Anjana Prusty, Jeidy Panduro-Ramírez, Melanie Lourens · 2023
A new idea called the "metaverse" depicts a virtual environment where users may interact, communicate, and do business in a completely immersive setting. Organizational culture and communication are anticipated to be significantly impacted as the metaverse develops and becomes more extensively used. The goal of this study is to examine how the metaverse affects corporate culture and communication by examining the existing research on the subject and carrying out novel research. According to the literature study, the metaverse has the potential to alter how companies’ function by fostering more social engagement, cooperation, and communication as well as opening up new possibilities for distant work and virtual events. These results were backed by the findings of the original study, which also demonstrated that the metaverse had a beneficial effect on company culture and communication. The findings imply that in order to take advantage of the potential presented by the metaverse, companies need actively be ready for the changes it will bring about.