Research on Interactive Interface Optimization of Public Library Mini-programs Based on Eye-tracking Experiment
Yuqin Lin, Yang Zhao, Wei Qin, Longzhi Bing · 2023
[Purpose/Significance] The wide application of the WeChat mini-program in the library field has promoted the construction of the library mobile service ecosystem. This research aims to provide new ideas and methods for the research and practice of library mini-programs interface optimization design. [Method/Process] Focusing on the key problems in the design of the library's mini-programs interface, this paper follows the "people-oriented" design concept, and combines the relevant theories of visual design, interaction design and cognitive psychology to put forward the optimization design ideas and plans. To verify the effectiveness of optimization plans, we conducted an eye-tracking experiment comparing user eye movement indicator data, thermal map, and eye movement trajectory map before and after optimizing the mini-program interface. [Results/Conclusion] The eye-tracking experiment method can effectively measure the user experience of library mini-programs, and the research can provide experimental data support and useful reference for the design and optimization of the mini-program interface. It also provides process reference and data analysis reference for related studies using physiological testing methods such as eye movement testing, and helps to apply eye movement testing methods to a wider range of scenarios.