A Role of Artificial Intelligence in E-Commerece
International Research Journal of Modernization in Engineering Technology and Science · 2023
E-commerce refers to the practice of conducting business using the Internet and other information technologies and also E-Commerce deals with products and services over electronic media.Many e-commerce businesses have started implementing various forms of Artificial Intelligence to better understand their customers, and to provide an enhanced customer experience.E-commerce is now adopting this technology to identify patterns based on browsing, purchase history, credit checks, account information, etc.This data collected then form the basis of creating customized recommendations for each customer.