Gone with the Wind
Montserrat Jurado Martín · 2023
Film festivals reflect trends, and they directly or indirectly opt for innovation in all areas. This is the case with the use of innovative narrative techniques and formats, such as virtual reality, augmented reality, immersive reality, 360˚, and the latest one, the metaverse. There are a few exclusive events and experiences on this topic that are worth highlighting. In the case of the metaverse at film festivals, a new factor has emerged: technology companies. They see festivals as a space for business and promotion. This chapter analyses pioneering experiences in the use of metaverse techniques at film festivals, tries to differentiate these techniques from all the previous ones, and to discover whether this is really a future trend or a passing fad.