Topic Analysis on User Generated Comments of Chinese Mainland Films
Anyuan Zhong, Ruiyu Qiu · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2023
Online film commentary, which is an important channel for movie fans to express their opinions and emotions, is extremely useful for movie research.In this study, we used topic mining on Douban movie comments to examine 12 popular Chinese mainland films.To provide this, we:1) construct movie comments corpus though web crawling and scraping;2) identify 12 movie topics by word2vec and hierarchical clustering;3) calculate the involved topics of each comment from 12 popular Chinese mainland films;4) evaluate the degree of popularity and praise of each topic of the 12 films.In the result, we give a brief analysis of 12 film topics and choose four of the most essential movie topics: plot, actor, character, and atmosphere, and conduct a visual movie-topic analysis based on two factors: popularity and praise.