A Quantitative Study on Usage Measure of Social Media Platforms in Bangladesh

M. Prasad, Muhammad Mezbah-ul Islam · Advances in information quality and management · 2023

The study analyzes the Impact and usage statistics of social medias platforms in Bangladesh. As the country races to become a mini-Silicon Valley, changes from the traditional way of life to AI-dominated living is inevitable. Investments from global venture capitalists and equity investors are tapping the potential of 166 million Bangladeshis with its big population of youths embracing the future. The study analyzes the majority of the people in Bangladesh preferred all type of social medias platforms; among listed social medias is FaceBook, with percent between 89.69 and 93.79 in August and January in the year 2022. YouTube usage rate follows, at between 2.58 and 5.91, Linked In (0.71 and 1.63), Twitter (0.38 and 1.77), Printerest (0.26 and 0.58), Instagram (0.3 and 1.01), Reddit (0.2 and 0.31), Tumblr (0.01 and 0.04).

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