The Role of Artificial Intelligence in Modern Finance and Sustainable Marketing
Agnieszka Jadwiga Wójcik-Czerniawska · Advances in marketing, customer relationship management, and e-services book series · 2023
Artificial intelligence (AI) is reshaping marketing and is becoming a capable assistant supporting many facets of the industry. Artificial intelligence plays a vital role in modern finance and sustainable marketing. AI can be utilized to improve sustainability and enhance financial services. The chapter begins with the assertion that contemporary finance and market viability are crucial components of every economy. The most recent disruptive technology is artificial intelligence (AI), which has the greatest potential to change marketing. International practitioners are trying to recognize the best AI results for their marketing functions. To build a more secure business and economic environment and lower human mistakes, the chapter demonstrates how artificial intelligence may combine contemporary finance and market sustainability with tech skills.