Electronic Customer Relationship Management (E-CRM) Berbasis Web Pada Nada Salwa Tour & Travel Jambi
Widja Yanto, Herry Mulyono · Jurnal Manajemen Sistem Informasi · 2022
Nada Salwa Tour & Travel is one of the service businesses engaged in travel. Where the current system has problems in getting new customers, improving customer relationships, and retaining customers. Based on the existing problems, Nada Salwa Tour & Travel requires a web-based Electronic Customer Relationship Management (E-CRM) system that can help Nada Salwa Tour & Travel and its customers establish good relationships. The purpose of this research is to analyze the service relationship between the company and its customers and to design a prototype of a web-based Electronic Customer Relationship Management (E-CRM) system to create a better relationship between the company and its customers through features on the website. The author does object-oriented design including Use Case diagrams, activity diagrams, class diagrams, display designs, database structure tables. The result of this research is a prototype of a web-based E-CRM system that can help solve the problems that exist in Nada Salwa Tour & Travel.