Analysis of the influence of online emotional comments on product sales based on multiple regression model
Kaiqiang Guo, Li Cao · Research Square · 2023
Abstract Based on Sentiment analysis and Empirical analysis, this research studies the impact that online reviews have on product sales in the context of movie industry. Firstly, finding the feature words of movie; secondly, using fuzzy statistics to identify the emotional intensity of evaluation words, and calculating the value of feature evaluation; finally, developing the multivariate regression model to analyze the impact of online reviews on product sales by importing the value of feature evaluation. The results show that reviews number, value of story evaluation, and value of act evaluation has significant influence on the box office revenue (product sales), furthermore, the model with value of feature evaluation have better goodness-of-fit than the model with reviews rating, confirming the sentiment analysis of online reviews has great practical implications.