CONTEMPORARY AUDIOVISUAL TECHNOLOGIES IN SYNTHESIZED MUSIC AND ART PROJECTS
Владислав Федорович Князєв, Olha KUZIUK · Humanities science current issues · 2023
The current state and needs of the contemporary mass culture and the technical and scientific progress that went through an especially drastic development in the second half of the 20 th century, passing the stage of informational and later electronic revolution and now moving on to the stage of 'nano revolution', have not only created the preconditions for the emergence and development of new types and genres of art, first of all, in the mass culture domain, but also changed the very process of creation and realization of works of art.The contemporary technologies contribute to the unification and thus globalization of the art-making processes.Nowadays, one can speak of the emergence of new formats of consumption of art 'products', of putting them on the cultural and art market.This is facilitated by an intensive development of mass media and technologies.New audiovisual means have made it possible to bring to a higher level the preparation and realization of such phenomena of artistic culture as mass music events, concerts, festivities, music and art programs.Aim of the article: characterizing the contemporary audiovisual technologies in synthesized music and art projects.In the context of the spread of new technologies, the article reveals the latest development of the already classical genre of concert in all its types.Quite a number of absolutely new mass genres have emerged, such as musical light show, electronic extravaganza, pyrotechnic show, etc.In order to create such art products, a new interdisciplinary community of professionals has emerged in addition to authors and performers, including sound engineers, lighting directors, video directors, specialists in electronic and computer technologies, special effects, etc.By analogy with technical disciplines, the process of planning, creation and realization of an aggregate of synthesized music and art products united by a common conception is called a project.Identifying the peculiarities of their functioning and their types, which combine various types and genres of art, performance styles and technologies of creation and realization, broadens the existing knowledge about this art phenomenon in the contemporary art studies.The study of this phenomenon as an important component of cultural life of the contemporary society reveals the specificity of this art phenomenon and enriches the knowledge of the peculiarities of development of mass culture in the early 21 st century.