Marketing Gamification in Metaverse Web 3.0 with Artificial Intelligence (AI)
Swati Tayal, Kannan Rajagopal · 2023
Metaverse has attained global attention since its announcement, and several discussions and analyses have been actively going on in the current research for the past year. The author discussed the marketing frameworks through Gamification in the Metaverse World Wide Web 3.0. Metaverse attempts to bring human connections to the Virtual World with an immersive experience. The author discussed the emerging presence of Artificial Intelligence (AI) in the Metaverse, which could be changing the environment for user experience. Gamification offers different methods to engage the user types in environments where Marketing tries to attain and attract customers in Metaverse. With the growing expansion since the Information technology revolution, the World wide web has grown into a different version of Web 3.0, which is still evolving. The research discusses the newly imminent area in the Metaverse as Web 3.0 evolves with Artificial Intelligence.