AI Enabled Cloud Service to detect Conversion Fraud in E-commerce
Abhay Narayan, Disha Galve, Anu Mary Chacko · 2023
Digital advertising has become very crucial in E-commerce. Artificial display requests or clicks created by malicious codes, bot-nets, and click-firms, pose a significant threat to the advertising ecosystem. Conversion fraud done by attackers directly influences Ad rates, campaign planning, and many other critical components of the Advertising ecosystem as they create fake impressions. Hence conversions need to be monitored and transparent. This research work analyzes different ML Classifiers to detect conversion fraud from log data as an AI Enabled Cloud Service. It was observed that ensemble techniques and Random Forest gives the best results.