Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe
Volkan Genç, Anil Bilgihan, Seray Gülertekın Genc, Fevzi Okumuş · Journal of Tourism and Cultural Change · 2023
This study investigates whether AR innovations will positively contribute to the visiting intentions of young people. We collected data from 402 Gen Z participants in the museum at Göbeklitepe, one of the first human settlements in Turkey. Study results suggest that visual appeal and enjoyment affect AR technology and that enjoyment and escapism affect revisit intention. In addition, AR had a mediating effect between the enjoyment experience and RVI. There was no moderating effect of emotions between AR and revisit intention. Our findings expand the literature on offering museum experiences to Gen Z.