Building threat resilience into ecosystem strategy
Jacob Dencik, Anthony Marshall, Gerald Parham · Strategy and Leadership · 2023
Purpose As businesses in a wide range of industries increasingly adopt digital ecosystems, the benefits include opening up new and untapped customer segments and channels, enabling access to new and untapped talent pools and expanding previously unexplored modes of innovation. Ecosystems – defined as digitally enabled networks that enhance value propositions by linking business functions, suppliers, distributors, partners, customers and other stakeholders – are now an engine that drives performance. Multiple studies confirm that value creation and competitive advantage are increasingly tied to organizations’ ability to engage partners and stakeholders. IBM Institute of Business Value’s most recent research has found that revenue growth of ecosystem leaders outpaces others by a five-to-one ratio. Design/methodology/approach Yet despite these notable successes there is also a dark side to digital ecosystem engagement. Large ecosystems have become a central to business strategy while little attention has been paid to the potential for cyber threats. Increased openness of business operations can result in greater risk. Findings Security must graduate into a central enabler of business transformation. If businesses do not fundamentally rethink their security equation, ecosystems and the trust on which they are built, which often take years and billions of investment dollars to build, can be squandered in minutes by ever-growing security threats. Practical implications Large ecosystems have become a central to business strategy while little attention has been paid to the potential for cyber threats. Originality/value Mature, risk-mitigated ecosystems are starting to resemble a mature supply chain, where some risks are precluded by design, some partners are favored based on established trust criteria and remaining risks are explicitly managed transactionally as part of the partner relationship.