Eye Tracking for Virtual Customer Requirements Evaluations
Lena Stubbemann · 2023
High-quality products can be achieved by developing product features in accordance with customer requirements. In the following approach eye tracking is used to accomplish virtual design reviews to validate the conformity of products with requirements during the product development process. Gaze data are thereby utilizing to clarify, prioritize and enrich customer statements during design reviews using gaze data. Thereby, the goal is to establish a method to complement qualitative methods with eye tracking to ultimately reach higher product quality and customer satisfaction. The research work thus lays a foundation for more objective and low-effort customer requirement analyses. In this way, it paves the way for increased customer co-creation and quality-oriented product development for consumer products as well.