DEVELOPMENT OF AN E-COMMERCE STORE WITH INTEGRATED AUGMENTED REALITY
International Research Journal of Modernization in Engineering Technology and Science · 2023
Augmented reality is a cutting-edge technology that is still in its infancy when it comes to being integrated into the e-commerce industry.However, by incorporating this technology, we can provide customers with a more immersive and personalized shopping experience.Currently, e-commerce lacks the capability to offer a virtual experience, but with augmented reality, this issue can be addressed and a new form of interaction between consumers and e-commerce platforms can be established.The future of e-commerce is expected to be heavily influenced by augmented reality technology as customers demand a more tailored shopping experience.In this study, we developed an e-commerce store by creating a web application that utilizes AR to overlay 3D models of products onto the real-world environment, thereby transforming the user experience.