Applications of the Internet of Things and Machine Learning Using Python in Digital Marketing
Arun Kumar Singh · Advances in marketing, customer relationship management, and e-services book series · 2023
The internet of things (IoT) is a network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables them to collect and exchange data. These objects can include everyday devices such as smart thermostats, home security systems, wearable fitness trackers, and even vehicles. However, IoT also raises concerns about privacy, security, and reliability, as the increasing number of connected devices creates new opportunities for cyber attacks and data breaches. As such, the development and deployment of IoT technology must be done in a responsible and secure manner. Through the use of sensors, it is now possible to collect, transmit, and transform data into knowledge. The marketing and sales sectors are capable of using data gathered through IoT to interact with customers on an individual basis. Python is an object oriented, scripted and interpreted language for both learning and real-world programming. Work in this chapter first introduces Python as a language, and gives summary about data science, machine learning, and IOT.