Protecting Vulnerable Consumers Within the Metaverse
Brad Scott · Advances in marketing, customer relationship management, and e-services book series · 2023
This chapter explores risks related to the metaverse and vulnerable consumers. Expansion of the virtual world could worsen inequalities, particularly for minorities, if not appropriately cared for using public policy and marketing techniques. Addressing accessibility, affordability, and digital literacy are crucial to avoid exclusion and economic marginalization. Privacy, data protection, and the rights of virtual entities are also important considerations. Stakeholders must develop ethical guidelines and regulations that protect vulnerable populations, requiring collaboration across multiple fields.