Brand Building in Metaverse
Amanjot Kaur, Jashandeep Singh, Geetika Geetika · Advances in marketing, customer relationship management, and e-services book series · 2023
In recent years, the rise of the metaverse has presented businesses with a new platform for brand building. Metaverse is a virtual world that allows people to interact with each other in a simulated environment. It is becoming increasingly popular due to the advancements in technology and the pandemic situation. In this chapter, the authors aim to explore the strategies that businesses can use to build their brand in the metaverse. They will also investigate the benefits of brand building in the metaverse and its impact on businesses.