Foundations of audiovisual measurement
C. Ann Hollifield, Amy Jo Coffey · 2023
This chapter serves as a brief but essential prologue to the video analytics ( Chapter 9 ) and audio analytics ( Chapter 10 ) chapters due to the similarities and concepts shared by both media sectors. Foundational metrics terms, definitions, and methods are introduced, both for first-generation “legacy” media and next-generation digital media. Total audience and cross-platform measurement approaches are described, as well as syndicated audience measurement providers’ efforts toward achieving these goals.