Recommender Systems and Artificial Intelligence in Digital Marketing
Saahil Lashkari, Shilpi Burman Sharma · 2023
Technology is advancing rapidly is today’s day and age. Machine learning and artificial intelligence algotrithms in particular have seen huge leaps forward in the past few years. AI is being used everywhere, from education to medicine, from tourism to marketing. Recommender systems belong to a class of machine learning algorithms which are used to provide personalized recommendations to a user of a service, helping them make faster and better purchase decisions. Because of this recommender systems have reshaped the online marketplace drastically and have become essential to any online seller. Because of the same, it has become a popular data science domain and many researchers have developed various different types of algorithms and techniques to suit each type of implementation of the systems. In this paper, we discuss the various types of recommender systems, their importance and applications, and develop a small model for understanding.