Search Personalization at Netflix
Vito Ostuni, Christoph Kofler, Manjesh Nilange, Sudarshan Lamkhede, Dan Zylberglejd · 2023
At Netflix, personalization plays a key role in several aspects of our user experience, from ranking titles to constructing an optimal Homepage. Although personalization is a well established research field, its application to search presents unique problems and opportunities. In this paper, we describe the evolution of Search personalization at Netflix, its unique challenges, and provide a high level overview of relevant solutions.