Diffusion of Agricultural Ideas Through the Website of the Agricultural Extension and Training Department on the Social Networking “YouTube”
Esraa Aziz Hussein, Khattab Abdullah Mohammed · IOP Conference Series Earth and Environmental Science · 2023
Abstract The research aim to identify the degree of diffused of agricultural ideas through the website of the Agricultural Extension and Training Department on the social network “YouTube”, as well as to find the correlation between the degree of diffusion of agricultural ideas and the variables: (video duration, agricultural idea specialization-Appropriate time of diffusion of the agricultural idea, the number of days since the diffusion of agricultural ideas, the independence of the agricultural idea. The researchers used the descriptive approach and the method of content analysis to achieve the objectives of the research, as the content of the website of the Department of Agricultural Extension and Training was analyzed on the YouTube, which is one of the formations of the Iraqi Ministry of Agriculture on the link and for the period extending from (11/12/2020 to 27/12/2021), through Follow up on agricultural ideas that have been spread through the site, as the YouTube is characterized by publishing videos of different lengths of time and followers can watch, like and comment on them. One numeric value for each view, two numerical values for each like, and three values for each comment. The data were analyzed using a number of statistical methods, including range, category length, Spearman correlation coefficient, Pearson correlation coefficient and (t) test. The results showed that the number of agricultural ideas that were diffused during the research period amounted to (30) agricultural ideas, and it was found that (93.34%) of them had a low degree of publicity. While the least popular agricultural ideas were my idea (breeding domestic chickens and identifying bird flu), as it was found that there is a significant relationship between the degree of spread of agricultural ideas and each of (the specialization of the agricultural idea, and Appropriate time of diffusion) The researchers recommended activating the role of the official website of the Agricultural Extension and Training Department in a better way by introducing the site through social sites and pages in order to benefit from the ideas presented more, with the dissemination of agricultural ideas within a short period of time and at a time that suits the beneficiaries of them.