Explore Problems to Gain Insight
Rhea Alexander, Rose Pember, Joseph Press, Kiely Sweatt · 2023
Recognize what pieces of your system puzzle are missing in your early business by kick-starting qualitative research. In this chapter, we&s;ll evaluate whether your research is working, why you involve customers early, and when to switch up your methods to drive your product-market fit and unique value proposition. Although it may sound counter-intuitive, we want to be seeking information that stands out. Through open and honest exploration as entrepreneurs, we put ourselves in a more resilient position to discover or refine our offering that our target users will love. Design-led research requires multiple methods from multiple data streams—difficult to imagine when bootstrapping a startup!