Aplication for Marketing Handmade Mukena Based on Augmented Reality
Dimas Ayu Putri Risky Nofa, Rohman Dijaya · 2023
Mukena is one of the Muslim women's prayer equipment. Along with the times and the fashion industry with an increasing number of choices of models, motifs and variations, marketing support is needed. One way to support the media marketing process is to use an Augmented Reality application. By using Augmented Reality technology, this research seeks to increase the attractiveness of the company's mukena products to consumers. The approach used in this study is the MDLC approach which has six stages. This Augmented Reality-based marketing application was designed and developed using Unity, Vuforia SDK, and also Marker Based Tracking.