THE IMPORTANCE OF TRADEMARK REGISTR

E. Musayev · ANCIENT LAND · 2023

Trademarks, one of the three main objects of intellectual property, are of great importance for both consumers and companies today.A trademark is any combination (combination) of a trademark or trademark that distinguishes the goods or services of an entrepreneur from the goods or services of another entrepreneur and is graphically described.Trademarks can have different forms: words, personal names, letters, numbers, descriptive elements, the form of goods or their packaging, colors.Although not provided for in our legislation, there are cases in foreign practice where sounds and even odors are registered as trademarks.As we have noted, trademarks are used as a means to protect the interests of both consumers and producers.Thus, consumers can use the emblem, name, etc. on any product.learns who the manufacturer of the goods is, and thus its quality, through distinctive features.Manufacturers use these distinctive symbols to distinguish their goods and services from those of other manufacturers, gain a reputation and implement marketing policies.

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