Application of Artificial Intelligence in E-Marketing
Somanchi Hari Krishna, S. Silas Sargunam, Nirzar Kulkarni, Naveen Nandal, V. Vidya Chellam, S. Praveenkumar · 2023
Digital Markets, the market is growing and developing, and customers now have an almost infinite number of new shopping possibilities. Customers use a multitude of channels and platforms to communicate their needs, attitudes, and opinions as the need for exceptional customer experience increases throughout the entire digital journey. Artificial intelligence makes it possible to deliver personalized content while enhancing the online experience (simulated intelligence). This seemingly infinite pool of information that buyers have chosen is expanding. To obtain the data and exploit it, many marketers deploy simulated intelligence. Businesses may obtain and track precise real-time customer data with the help of artificial intelligence, and they can use this data to develop distinctive digital marketing strategies. the current and future relationships between computer science and marketing science, two different yet related fields of study. There are numerous scientific distributions on artificial intelligence (intelligence based on computers) in various fields. This amount is still insignificant in terms of digital marketing difficulties. There are several possible uses for artificial intelligence research in the field of marketing science. It stays away from being more closely tied to the particular marketing concerns that the corporate world is more aware of, such as customer behaviour through virtual entertainment, targeted commercials, virtual entertainment marketing, conversion streamlining, and predictive models that specifically handle digital marketing and artificial intelligence (man-made intelligence)