Storytelling and Narrative Persuasion
Rebecca Krause-Galoni, Philip J. Mazzocco · Cambridge University Press eBooks · 2023
Narrative transportation is the experience of becoming immersed in a story. Since Green and Brock (2000) introduced the idea that becoming transported into a story could lead to persuasion toward the story’s contents, a process known as narrative persuasion, numerous studies have explored the powerful effects stories can have on consumers. This chapter provides an overview of recent research related to stories, transportation, and persuasion, as well as a discussion of the pressing questions that remain.