Keyword Research
Andreas Voniatis · Apress eBooks · 2023
Behind every query a user enters within a search engine is a word or series of words. For instance, a user may be looking for a “hotel” or perhaps a “hotel in New York City.” In search engine optimization (SEO), keywords are invariably the target, providing a helpful way of understanding demand for said queries and helping to more effectively understand various ways that users search for products, services, organizations, and, ultimately, answers.