Artificial Intelligence and Mixed Reality Technology for Interactive Display of Images in Smart Area
T. Kathikeyan, S. Thanga Revathi, B. R. Supreeth, J Sasidevi, Mohammed Ahmed, Sunanda Das · 2022
The adoption of immersive technologies has altered the traditional shopping experience. We report the results of a study that set out to see how people react to a 17 million artificial intelligence (AI) embedded mixed reality (MR) exhibit in a shopping and entertainment complex that brings together cutting-edge technology and traditional retail. Our research shows that MR enjoyment, spatial immersion, and consumers’ perceptions of unique experiences are all positively impacted by the quality of AI (i.e. voice synthesis and recognition using machine learning) connected with an augmented object. All of these things work together to pique consumers’ interest and elicit favorable reactions, including the desire to make a purchase and the want to tell others about the experience. In conclusion, this research demonstrates that there are new opportunities to increase customer engagement thanks to interactive AI and MR technology.