Analysis of The Problem of Low Sales of Insta360 Panoramic Cameras
Feifan Liu · BCP Business & Management · 2023
The Insta 360 panoramic camera simulates a two-dimensional floor plan into real three-dimensional space. Panoramic landscapes diversify the way an image is viewed, and at the same time, add interest. In addition to good interactive performance, the sense of realism is also very strong. Most importantly, objects can be seen in perspective, also known as naked-eye 3D. The purpose of this study was to explore why Insta 360's product is new and unique, and why sales are so low that the company has faced two innovation failures. After further analyzing its technical conditions, market atmosphere, and application scenarios, this paper improved product performance and development direction. This study concluded that only the novelty of the product is considered, ignoring immature technologies and markets and limited application scenarios. These led to low sales of the product in the first two times. Therefore, the panoramic camera is an emerging product, and it is necessary to determine the target user. Then, discuss the development model suitable for the Insta 360 panoramic camera under the above conditions.