Research on the Status Quo and Development Strategy of TikTok Operation Mode
Minghe Qu · 2023
With the advancement of technology and the fast-paced life brought about by social development, people are increasingly dependent on fragmented time for information and entertainment.The rapid expansion of people's demand for information has created a new market, enabling many businesses to see the possibilities of the future, thus prompting the birth of many short video platforms.TikTok, one of the leading companies, has gained much attention and love from users since its launch in September 2016.However, TikTok is still facing some problems that may hinder its development.This paper aims to explore TikTok's operation model and unique features, analyze how these features attract users and implement advertising and traffic cashing.In addition, this paper will analyze the disadvantages of these features How TikTok, with 689 monthly active users, balances its social responsibility with maintaining revenue.After analyzing the content, demographics, and social impact from multiple perspectives, this article will give suggestions on how TikTok should combat illegal videos while encouraging people to create high quality short videos, as well as develop protection measures for youth.