Research on Service Design on the Basis of Huafu Experience
Qian Yu · 2023
By utilizing the service design as the predominant core, this paper conducted a detailed analysis of the relevant concepts of the Huafu experience, as well as two examples of "Yungang" and "The Return of Millennium Tang Music" of the HEMU brand show.At the same time, it has been pointed out that the former will allow the audience to become an aesthetic experiencer after visual enjoyment by effectively breaking through the noumenon of Huafu which integrates historical religious culture with modern beauty.Correspondingly, the latter utilizes the music as a carrier and enables the audience to emerge as the enjoyer and potential consumers of the aesthetic experience of Huafu through the multi-dimensional experience.The purpose of this paper is to combine these cases to reflect the service design in the Huafu experience.