A Study on the Perception of SNS Users on Artificial Intelligence Design Using Text Mining
Jung‐Sun Lee · Journal of Korea Multimedia Society · 2023
Current artificial intelligence technology enables image recognition, voice recognition, unmanned driving, and automatic translation through deep learning. Artificial intelligence technology is developing also in the field of design beyond human limitations. However, negative perceptions such as ethical distrust and anxiety over mass layoffs are also emerging, which can delay the spread of artificial intelligence technology. Therefore, the theme of the study is “a study on the perception of SNS users on artificial intelligence design using text mining". Through word frequency analysis, TF-IDF analysis, N-gram analysis, and discourse analysis, we identified “perceptions of core artificial intelligence technologies", “demands artificial intelligence technology education", and “pursuit of new values". In addition, the results of emotional analysis on artificial intelligence design were very positive, and the keywords indicating positivity were in the order of "favor", "interest", and "joy". With this high interest and positive perception, it is point for the government and the companies to work together to create new jobs needed in the era of artificial intelligence and to establish strategies to foster high-quality humans.