Evaluation for E-Commerce using AHP: Designing the experiment
Katerina Kabassi · Zenodo (CERN European Organization for Nuclear Research) · 2023
Despite the spread of e-commerce, customers tend to encounter many problems during their interaction with the websites. For a website to be successful it should be evaluated but this process encounters many difficulties. After referring to the main problems encountered by an e-commerce system, this paper presents the design of an evaluation experiment of e-commerce websites that use a multi-criteria decision-making theory called Analytic Hierarchy Process (AHP). The paper analyses the criteria and methods used in evaluation experiments with AHP. Taking into account this analysis, the focus of the paper is on defining the final set of criteria, estimating their weights and providing guidelines on the different groups of evaluators that could be used