SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta
Alfred Huang, Qi Yang, Sergey Nikolenko, Marlo Ongpin, Ilia Gossoudarev, Ngoc Yen Duong, Kirill Lepikhin, Sergey Vishnyakov, Yu-Yi Chu-Farseeva, Aleksandr Farseev · 2023
In this technical demonstration, we present SoCraft, a framework to build an advertiser-level multimedia ad content scoring platform for Meta Ads. The system utilizes a multimodal deep neural architecture to score and evaluate advertised content on Meta using both high- and low-level features of its contextual data such as text, image, targeting, and ad settings. In this demo, we present two deep models, SoDeep and SoWide, and validate the effectiveness of SoCraft with a successful real-world case study in Singapore.