A Primary Study on User Perception of Phishing in Banking Sector
Ayesha Warda, Jhumur Samaddar · SJCC Management Research Review · 2022
Phishing is the malicious act of retrieving sensitive information from users disguising oneself as trust worthy entities. In banking, phishing is the retrieval of privileged information such as username, passwords, ATM pin and other account related intelligence from users by enacting as their banking representative. The objectives of the study: To determine the level of awareness of the term phishing among bank users, to analyze the satisfaction level of the users towards the awareness methods implemented by the banks and to discover the most commonly used media for phishing attack from the point of view of the users. The study made use of both primary data and secondary data. Primary data was collected using well-framed questionnaires on Google Forms. Nondiscriminative snowball sampling was used for sample selection and included 385 samples. The study found out that most users were aware of the term phishing, were dissatisfied by the way banks provided awareness, and the most commonly used mediu for phishing attack was SMSs.