A Study on Marketing Channel Strategies for Electronic Companies
Ying Zhou Mungia · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2022
With the development of the economy and technology, people's demand for electronics is rising.Electronic companies need to make more efforts on channel strategies for marketing to maintain their competitiveness.However, companies face problems such as incomplete channel design and inaccurate positioning due to the single-channel design, unreasonable positioning methods, and disadvantages in channel members' selection and performance appraisal.As a result, the electronic companies should optimise channel design to improve channel structure, clarify marketing channel positioning methods, strengthen channel members' selection and control, and improve the performance appraisal system.