Negative Impact of Platform Framework on User Experience -- A Case Study of NetEase Cloud Music
Qinxuan Zhu · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2022
In the heyday of network sites (e.g.Weibo, Wechat, and QQ), a music platform called NetEase Cloud Music unprecedentedly dominated in competitive markets in China.The success of NetEase Cloud Music is related to its social function, which is related to the concept of Ellison (2013) for social network sites.Specifically, this paper introduces the formation process of NetEase Cloud Music, including a multi-dimensional assessment of the social-ecological pattern of NetEase Cloud Music from the perspectives of the algorithm, UGC content, and framework, and holds the development trend of social behavior in music applications.Later, the paper will research how NetEase Cloud Music gathers people into their virtue community, and discuss the impact on the user's experiences.