Paradigms
Brad Oiler · 1999
The design process for me is a study in practical aesthetics and research. Knowing the rules of design and allowing my creative mind to reveal itself is paramount to my art. This process of design relies on extensive research to draw ideas from and a dedication to continued study. Francis Bacon said, “if you manage to do something following your instinct as closely as possible, then you have succeeded.” My interest in design is therefore instinctive communication.