Content Structure
Matthew Edgar · Apress eBooks · 2023
This chapter discusses the technical aspects of managing and maintaining a website's content. Content must be properly structured for robots to understand the information contained within that content. This requires using proper HTML, JavaScript, and CSS code to display and render the content—including images and videos—in a way that robots can crawl it. If there are any issues with the website's code that disrupt how content, images, or videos are rendered, that can prevent pages from ranking in search results. Even simple mistakes within HTML can disrupt how robots process a page. In addition to improper code, there are other content-related issues, like duplication or thin content, that can also hold back rankings and SEO performance.