Smartphone-Based Virtual Reality Systems (SBVRs) as a Promotion Tools for Foodservice Industry
Dianka Wahyuningtyas, Dendy Rosman, Farah Levyta, Eka Dıraksa Putra, Ryonaldy Maulana · 2022 4th International Conference on Cybernetics and Intelligent System (ICORIS) · 2022
Virtual Reality (VR) has been increasingly popular in the consumer market in recent years, allowing the customers to fully immerse in a virtual environment. This technology has become one of important communication tools that expectedly transform the way the businesses present their products and services to the potential customers. This study aims to investigate how Smartphone-Based Virtual Reality Systems (SBVRs) perceived usefulness and enjoyment influence customers' future intention to make a restaurant reservation. Past study in hospitality found that the adoption of SBVR positively improves potential consumers' booking intentions. Therefore, the current research aims to examine whether SBVR utilization has similar effect in foodservice industry, particularly how it would impact potential customers' purchase intention. This study used convenient sample that consists of 128 respondents. The current study made use of the Statistical Package for the Social Sciences in order to examine the data (SPSS). A correlation analysis was done to investigate the relationship between the research variables. The finding of the study indicate that the perceived usefulness and enjoyment of a restaurant virtual reality application has a positive influence on the user's intention to make restaurant reservation in the future.