MARKETING IN THE METAVERSE: AN OPPORTUNITYFOR VIRTUAL MARKETING FOR ZOOMERS (GENZ)
International Journal of Progressive Research in Engineering Management and Science · 2023
The "metaverse," an ultra digital environment, has the power to significantly change how brands, businesses, and consumers interact in a seamless connected universe of virtual realities.The capacity of the metaverse is being increased by both individual users' desire to communicate and transact in virtual places and commercial investments of billions of dollars in developing metaverse-related technology.However, because to its rapid expansion, there is a lack of understanding regarding the current extent of the metaverse and the probably attributed for marketing practise and research.To stay relevant, lead their industries, and sway user satisfaction' marketers may take use of the rich interactive stage that the expanding Internet usage offers.Thus, it is thought that understanding how zoomers view virtual marketing would help marketers use the metaverse to influence users' satisfaction.Therefore, the purpose of this study was to comprehend how zoomers view virtual marketing in metaverse as a shift from traditional marketing.In order to accomplish the goals of the study, a quantitative technique was employed to gather and analyse data.A total of 200 people were given questionnaires to complete, and the Statistical Package Jamovi was used to analyse the data.The study's findings indicated a relationship between the characteristics and user happiness, with users finding it simple to communicate with businesses via online marketing.