Design of K-means method segmentation for visitor characteristics of Bangkalan cultural heritage tourism
Ahmad Jauhari, Ika Oktavia Suzanti, Fifin Ayu Mufarroha, Devie Rosa Anamisa · AIP conference proceedings · 2023
Tourism is a travel activity that is carried out temporarily to fulfill curiosity, spend time off, or leisure and other purposes. Indonesia has a lot of potential and natural resources to be developed into an attractive tourist attraction. And some of these natural resources have been utilized and developed into some very interesting tourist objects, especially in Bangkalan Madura. And the tourism sector is one of the sectors of economic development. Therefore, in this study, it is necessary to strive optimally in developing tourism objects in the segmentation field. The segmentation that will be made is a mapping system that can help classify the number of tourist attraction entrance tickets into three classes, namely high, medium and low classes. The system that will be made is web-based to make it easier for tourism object managers to analyze tourism potential in classes. The importance of analysis and modeling in the problems in the development of this mapping system, so that it can be used in the analysis for the development of tourism potential in Bangkalan, Madura. In this study, we propose a modeling stage using the K-Means method. The contribution of the system design is that the segmentation of tourist attraction visitors using the K-Means method can help the tourism object manager in developing existing tourist attraction facilities so as to increase the number of visitors. To strengthen this contribution, the design of this system is carried out in the stages of problem identification and survey, data collection, literature study, design, and implementation. The results of testing the effectiveness of this system using a Likert scale of 1 to 5 with 63 respondents and resulting in 74.60%. This shows that the design of the mapping system of visitors who come to Bangkalan, Madura tourism objects, is very influential in developing facilities and infrastructure according to the needs of market segments.